You may be wondering which discipline would win in a showdown between the latest trends of digital marketing
vs. UX design, but the truth is that they are both essential for any online business.
User experience is more than just graphic design and pretty interfaces. It has much to do with the relationship between people (end-users) and technology.
Everyday user experiences include browsing the internet, trips to the ATM, playing video games, operating the dishwasher, etc. UX is all about improving those experiences by designing the interaction. UX professionals will go to any lengths to get the job done.
If our digital UX designer works for an eCommerce company, we might take surveys and run tests to find ways to improve the company's checkout page. If you hire us as a UX consultant
for your scuba diving company, we may very well dress up in full scuba gear and go for a long dive off a short pier to learn enough to design your customer journey for a great campaign.