How to Get Your SaaS Website to Show Up in Google
There’s no doubt about it—if you want people eagerly knocking on your door to buy your SaaS product, you either need to show up and rank higher on Google for valuable keywords your customers are searching for or go on a PPC campaign spending spree.
Sure, it’s easy to spend all your marketing budget on PPC campaigns to get quick leads, but will your CFO love that strategy?
Maybe… or maybe not.
Do you think they’ll still love that strategy when they see your SaaS company spending money like water only to find your online visibility has completely vanished as soon as your PPC budget runs dry?
We don’t think so.
Then what’s the alternative?
SEO!
A successful, long-term digital marketing strategy requires a balanced combination of SEO and PPC efforts in order to achieve maximum MRR on your investment.
Showing up on Google search doesn’t just happen by magic (or luck). It’s the result of a well-executed SaaS SEO strategy that has been strategized and carried out by experts.
So how can you get started with optimizing your SaaS website to appear on Google Search?
For those who aren’t familiar with SEO, there are a few things to bear in mind. But first, you’ll need to conquer the fundamentals of SaaS SEO and keyword research before we move forward.
Now that you know the basics of SaaS SEO, it’s time to move on to the more technical side of SEO with our step-by-step guide on how Google works and how to appear on Google Search.
Right now, you’re probably thinking, “Why do I need to know how Google works? Isn’t it enough that I create quality content?” Well, we hate to break it to you, but no—that’s not nearly enough.
If you want your SaaS website to show up on Google Search and rank as high as possible, you’ll need a comprehensive understanding of how the search engine works and what factors will influence your ranking. Only then can you create a SaaS SEO strategy that will help you achieve your desired results.
TL;DR
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To put it simply, Google (and other search engines) are like giant libraries. Their job is to crawl and index all the websites on the internet and make them accessible to users who are looking for specific information.
In order to do that, Google uses a complex algorithm to determine which websites should be displayed on the first page of the search results. This algorithm takes into account a variety of factors, including the website’s content, structure, design and user experience.
In order to index all the websites on the internet, Google uses a process called crawling. Crawling is when Google sends out little spider bots (hence, crawling) to scour the internet and collect information about all the websites they can find.
Google sends these bots to a web page or web post to read the content on that page. Whether it’s a text, image, video, PDF or any other format, this content is discovered via links.
The bot follows every link on a website until it has visited each and every one of them. This process is what allows Google to index billions of pages every day and make them available to users within milliseconds.
To that end, a good first step to getting your SaaS website to appear on Google Search is to build a sound XML sitemap that will provide links to every page on your site, so that when you create a new page, you can easily create an internal link from a related existing page on your site and send a signal to Google bots that they should crawl it.
The next step is to sign up for a Google Search Console account. This free tool allows you to invite Google bots to crawl your newly developed page. You can do this by inspecting your new URL in the top search bar.
Then click “test live URL.”
When everything is good to go, finish by clicking “request indexing.”
Google Search Console also allows you to see more SaaS marketing SEO data on the pages Google has crawled, as well as to detect any crawling errors that may have occurred.
A few issues that might cause Google bots not to crawl a page include:
After a page has been crawled, Google will index the content on that page to make it available in the search results.
This process happens almost instantaneously after a page is crawled. If there are any issues with the crawling or indexing of a page, however, it can take days or even weeks for the content to become available in the search results unless you fix the page and request for indexing again.
You can also use Google Search Console to check if your pages have been indexed. To do this, simply go to “index,” then choose “coverage”.
Click “excluded.”
Then click “discovered – currently not indexed.”
You can then ask Google to recrawl your URL by following the steps we mentioned above in the Crawling section.
Now that your website’s pages have been crawled and indexed, it’s time for you to optimize SEO for your SaaS company and gain a higher ranking in the Google Search results.
The position of your website is determined by 200 ranking factors, including the quality and relevancy of the content on your web pages, your website usability, the number and quality of backlinks, keywords and context, as well as your website’s age, design, structure and user experience.
In order to improve SEO for your SaaS website’s ranking, you need to first identify which keywords are relevant to your business and include them in your website’s content and on-page optimization. Check out our previous article to get a deeper understanding of keyword research for your SaaS company.
You can improve SEO for your SaaS company through different strategies such as creating long-form content, improving content relevancy and gaining backlinks from high-quality websites. Check out our latest SEO trends article to stay ahead of the curve.
We get it, you want to get your SaaS product to market faster. But if your website isn’t showing up on the first page of Google Search, it’s not going to happen. And we know that when you’re starting a SaaS company, every day counts.
Don’t worry, though! We’re here to skyrocket your website’s ranking, improve SEO for your SaaS startup and drive maximum value on your marketing investment through proven systems and powerful strategies.
Forget about the competition and start focusing on market domination.
