Increasing Mozaic Website Traffic & Organic Bookings Through Purpose Driven SEO
Client
Mozaic
Project
mozaic-bali.com
Industry
F&B
Services
SEO
In 2001, French-American chef Chris Salans opened Mozaic, a specialty restaurant in the cultural hub of Ubud, Bali. It quickly grew in popularity and is now regarded as one of the best restaurants in all of Asia by Les Grandes Tables du Monde.
Mozaic’s acclaimed mix of classic and modern techniques takes diners on a sublime gastronomic journey inspired by European, American, and Southeast Asian flavors. Romantic decor nestled among the breathtaking backdrop of Ubud and Michelin Star quality cuisine make for a superior culinary experience.
With the goal of helping more people discover local Balinese gastronomy at the height of luxury, Mozaic decided to partner with our creative digital agency to drive organic bookings.
In the fiercely competitive online market, inbound marketing has proven to be a fruitful endeavor. In fact, a 2019 study by BrightEdge indicates that organic SEO strategy agencies can increase keyword related traffic by 1000% more than organic social media. After weighing the options, LIVID worked closely with Mozaic to develop a Search Engine Optimization (SEO) strategy to leverage their resources and drive growth.
It doesn’t take long to identify where the best opportunities are for an experienced restaurant SEO agency but it takes experience to execute a strategy built around potential keywords. Based on a number of variables and market research data, our international SEO agency team found a gap in the market.
Balinese locals and tourists are surprised to learn that the Michelin Star guide has not yet rated any restaurants in Bali. Every month, thousands of people search for terms related to the keywords “Michelin Star in Bali.”
As a classically trained French chef who worked under some of the top Michelin Star chefs in Paris at restaurants such as Le Cordon Bleu and Lucas Carton, head chef Chris Salans continually delivers award-winning, Michelin Star-worthy dishes at Mozaic. The plan of action was clear.
A comprehensive strategy based on people’s desire for Michelin Star quality food was implemented for sustainable, long-term growth. LIVID also created landing pages and content based on related keywords such as “romantic dinner,” “fine dining,” and “lunch in Ubud.”
After a year-long effort to publish high-quality content to reach Mozaic’s target market, the results began to unfold. The response was strong.
Mozaic traffic base from 36k organic visitors in 2018 to 47k organic visitors in 2019,
a nearly 30% increase.
Website traffic increased by nearly 30% from 2018 to 2019. The number of monthly visitors from search engine queries went up from 36K to 47K.
“Michelin Star” related keyword traffic shot up by 1004.76%
Organic bookings blossomed by 28%
Today Mozaic is one of Bali’s most coveted reservations. Ongoing SEO continues to attract more visitors, ensure exposure, and maintain steady growth.
LIVID crafts comprehensive SEO strategies to help brands expand and connect with their audiences. Learn about how our international SEO services can lower acquisition costs and help you reap long-term payoffs through advanced SEO marketing.
