Brand is what interconnects all components of what you do into one concise, consistent message.
Your logo is the single most distilled piece of your brand, compressing everything into a single split second explosion in your customer’s eyeballs.
The rest of your brand flows from there and comes to encompass everything from the voice of your content to the quality of your service.
Brand is your most powerful tool for automatically influencing your audience to buy from you. We are our own best example.